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How Training Like A Pilot Will Set You Up For Success In Crisis Management Does training your public relations team like pilots really help them manage a crisis better? Robert Glazer from Forbes seems to think so. When a company is faced with a crisis, actions need to be taken fast and efficiently as there is little time to spare before a situation can get much worse. Therefore, it is always wise to prepare action plans in case such a crisis occurs. In reality however, things rarely go as planned; especially in a volatile industry such as public relations where emotions and feelings often take the forefront of public outrage. As said by nineteenth century German military strategist Helmuth von Moltke: “No battle plan survives contact with the enemy”. This is why it is important for first responders to remain calm and clear-minded when a crisis breaks out. They need to be trained to calmly assess the situation, gather the information they need and formulate an...

It’s Alright, We’ll Invite Mr Wright I’m lucky in my life to have watched so many British television programmes. Not being British of course means that sometimes, the oddball sense of humour, the dry wit, can simply escape me, but through the wonders of television, tiny people in a little box in our living room, an appreciation has grown of good humour, and an understanding of the British way of doing things. Odd ball is probably the key word, unexpected, random, and seemingly crass and crazy, the British do things differently. It is with that thought that a few weeks ago I headed down to Kuala Lumpur’s The Ship restaurant and theatre stage in Bukit Bintang to see one of Her Majesty’s finest, well, at least, more-well-known entertainers. Having slipped quietly into Malaysia under a shrowd of secrecy (yes, I did know about it), and under strict instructions not to tell the media, for fear of Barry Manilow recordings being played over and over in my office, I kept my enthusiasm...

Heigh-Ho, Off to Singapore We Go! Next week, Craig and Farrell are heading down to Singapore to conduct a couple of days of training in Crisis Management for Lighthouse Media. Craig is just putting the final touches on his case studies and notes now; and I think I get the job of typing it out and making sure it looks one hundred percent spot-on. _________________________________________________________________________________ Jordan has a background in East-Asian history and social science, combined with a deep-seated interest in military history, international relations, public relations and human resources. Jordan is keen to learn new skills and widen his sphere of influence.

Starbucks and Facebook Present a Contrast in Crisis Leadership, says Bill George. While Starbucks CEO Kevin Johnson Stepped Up to Take Responsibility and Met with Victims, Mark Zuckerberg Delayed Action and Side-stepped Responsibility. Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. ( Photo courtesy Starbucks.) Credit  hbswk.hbs.edu Today, practically anything can turn public opinion against a corporate company. In times of such crisis, coming up with a proper response within 24 hours is of utmost importance. Even more so in todays age of social media. News today spreads like the plague so companies need to be both swift and careful with their responses. An article released by The Harvard Business School shows us the stark contrast between companies that properly handle a public relations crisis against those that do not. The two companies in question are Starbucks and Facebook. I am sure by ...