So, do YOU Want to Join an Agency?

Ready for the Real World, Agency Style? It's funny, during interviews with interns and potential PR staff, Farrell and I often talk about how 'what is learnt at University has little or no relevance to everyday practice'. We are firm believers in hiring outside of the circle, and in realizing the potential that multi-disciplinary graduates bring to the table. In our experience, PR graduates bring little in the way of fresh perspectives, often looking purely at the textbook for a solution - right down to the "there must be a formula we use for writing a press release" (choke choke), rather than bringing a worldly perspective to our clients campaigns and our way of thinking. People often think PR is glamorous, but in reality is it not. Those fancy parties, those amazing dinners, the travel - yeah, its all true, but you're working! So at the fancy parties you are answering questions, smoozing with the media (and for the bosses, potential clients), and g...