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Quote of the Day

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Quote of the Day

Missing the Target in a Crisis (Commentary by Jordan Low)

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Missing the Target in a Crisis (Commentary by Jordan Low) Target is one of the largest and most recognisable retail corporation in the United States. When a crisis occurs that involves such a well-established company, many will be affected and the company will be expected to handle the situation promptly and effectively. In 2013, Target faced such a crisis when the company suffered a massive data breach. Customer credit card information was compromised and millions were affected. Target made a decent effort in managing the issue at hand, however they also made several huge blunders in the process that overall hurt their image more than salvaging it. Target’s response to the data leak was relatively fast. However, in their haste to put out a statement, Target’s spokesperson did not adequately consult with upper management, leading to misinformation that required a retraction. This shows that Target may have had a crisis management plan in place, but it was eithe...

Craft a Robust Social Media Policy With Us

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Social media is all fun and games until your organisation gets caught on the wrong foot.  Orchan can audit your existing policy and update it for you, or we can work with you in curating strong and respectful policy guidelines. Don't be caught out . Give us a call at (03) 2276 2500 or drop us a line at craig@orchan.asia / farrell@orchan.asia.

BOEING 737 MAX 8 Crisis (Commentary by Dara Precious Asiimwe)

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BOEING 737 MAX 8 Crisis (Commentary by Dara Precious Asiimwe) For over half a century, airplanes have been the ultimate means of travel, making it easier to travel long distances. An airplane is a delicate type of transport involving travelling in air, but it surprisingly only takes about nine (9) days to manufacture one. However, like all great creations, there are some downsides if there is the slightest error. On 10 March 2019, an Ethiopian airplane, crashed on its way to Nairobi, leading to the death of 137 people just six (6) minutes after take-off. Prior to that, on 29 October 2019, a Lion Air flight crashed into the Java sea killing 189 people, twelve (12) minutes after take-off. These tragedies happened on different occasions but are linked to the same type of plane, the Boeing 737 Max 8. Both planes were new and manufactured by Boeing.  Apart from the black box recovered from the Lion Air flight which pointed out possibility of a manufacturing problem, there...

World Poetry Day

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So, it’s World Poetry Day! We found a few interesting haikus (an unrhymed verse form of Japanese origin having three lines containing usually five, seven, and five syllables respectively) on how it’s like in a PR agency. Let us know if you relate!