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Quote of the Day

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Blast from the Past - Environ Skin Care

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Environ® is a skin care brand founded and created by renowned South African cosmetologist, Dr Desmond Fernandes. The brand was founded out of desperation to both cure and prevent melanoma, after Desmond lost two young patients to skin cancer. Being the brain behind Environ®, Desmond’s interest in photo-damage and the study of skin, made him realise that in order to rejuvenate a patient, a healthy younger-looking skin and a younger structure are needed. Thus, Environ® takes a different approach to skin care, by supplementing the skin topically through replacing lost vitamins, especially with topical vitamin A which reinvigorates the genes of your skin cells, making the skin younger. Perfect for all skin types, Environ® products replenish and help reverse skin health into the pink. High effective doses of vitamin A is Environ’s skin care advantage while the right amount of antioxidants, vitamins E and C, resveratrol and beta-carotene are also included in the products. Besides, t...

What’s in a Name? (Craig J Selby)

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Credit Fish-Marketing.com In 2003 I started a company with two industry associates. An afternoon was spent in my office, over several bottles of wine, specifically to discuss company names. Oldfield, Selby, & Thomas (yes, with the Oxford comma). We loved it. It was the three of us, professional sounding, sophisticated (in its own way at that time), and not hard to pronounce. But one small issue: It sounded like a Law Firm – and that, we certainly were not! We were a consultancy, an education consultancy at that – specialising in guiding investors and educational managers through the myriad of government regulations and requirements in order to operate ethically and successfully in the tertiary education field. Oldfield, Selby, & Thomas said nothing to indicate that! A few more days, several more bottles of wine, and a carton of ciggies later – we were Pathways . Pathways told our story – we established the pathway for our clients to succee...

Quote of the Day

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Crisis Planning in the Age of Doubt (Craig J Selby)

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Credit blockchains-expert.com In a consumerist world dominated by attachment to smartphones, technology is empowering and driving consumers forward. Our individual ability to participate in the sphere of influence of brands is increasing; just as is our expectation of having our unique voices heard. A direct result of this phenomenon; brands now exist in an ‘Age of Doubt’. Brand emergencies have increased in frequency. Crises occur more often. The threshold to describe a crisis has lowered. Consumers are being more assertive; certainly more vocal. This escalation from issue to threat evolves more rapidly than ever. Brands are more important now because consumers are more informed, perceptive, and demanding; yet targeted mass communication is insufficient to win loyalty. Consumers demand brands to act with purpose and integrity, and to create genuine and relevant value in every experience. Although contemporary technology has crafted opportunity for ...