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Blame Social Media for the State of Democracy Today
Social media, with its barrage of emotionally charged messages, can strongly paralyse reasoning in even the most collected individual, and leave emotion to be the reigning determinant in decision-making. Is this how we want social media to impact our decision-making, especially with regards to shaping the state of democratic systems? Take a look at the following article in the South China Morning Post which explores social media role in influencing election emotion. http://www.scmp.com/comment/insight-opinion/article/2048554/blame-social-media-state-democracy-today Image Source: blog.templateism.com
Thought Leadership - Social Media Sentiment Analysis
As the need for clear and reliable information about consumer preference and behaviour are increasingly in demand, brands that reach out to their audience through social media such as Facebook, Twitter, Instagram, and the like, are becoming more interested with high level analyses of their content. Alongside tracking clicks, traffic, mentions, likes, comments, and shares, there’s one particular metric that can help in zeroing in on the ‘why’ and ‘how’ rather than just the ‘what’ – sentiment analysis. Social media sentiment is a type of measurement that looks at feeling, emotion, attitude or opinion conveyed in a brand mention. It is a form of social listening which involves monitoring social media posts and discussions, followed by an analysis of how audiences are reacting to a brand or event. This metric actually helps in adding context to the other metrics. For example, the amount of comments doesn’t tell us anything except for the fact that a particular content is recei...