Thought Leadership – Personification: The future of marketing is near… and is it Facebook?

Just when the marketers and advertisers are passionate about building business strategies, they are simultaneously concerned about the “next big thing” for their business. In today’s ultra-connected consumer society, research by Gartner stated that 89% of companies are expected to compete mostly on customer experience by 2016, and it is a matter-of-fact that customer-centric businesses are those who have succeeded in the industry today. With regards to establishing relationships with the consumers, Facebook has become a strong platform for marketers to personify their brands and their offerings. As much as brand is often associated to a personality as their brand’s ‘persona’, in the digital marketing world, it is yet another distinctive customer experience, as it is much easier for consumers to connect to the brand as people today are all accustomed to access social networking sites daily. Here’s an article from LinkedIn by David Yuan, an advisor at Pinterest, investor ...