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Thought Leadership – Personification: The future of marketing is near… and is it Facebook?

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Just when the marketers and advertisers are passionate about building business strategies, they are simultaneously concerned about the “next big thing” for their business. In today’s ultra-connected consumer society, research by Gartner stated that 89% of companies are expected to compete mostly on customer experience by 2016, and it is a matter-of-fact that customer-centric businesses are those who have succeeded in the industry today. With regards to establishing relationships with the consumers, Facebook has become a strong platform for marketers to personify their brands and their offerings. As much as brand is often associated to a personality as their brand’s ‘persona’, in the digital marketing world, it is yet another distinctive customer experience, as it is much easier for consumers to connect to the brand as people today are all accustomed to access social networking sites daily.  Here’s an article from LinkedIn by David Yuan, an advisor at Pinterest, investor ...

Thought Leadership - PR101: Ten (10) Social Media Myths to Quash

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In a technology-saturated environment, it is undoubtedly that businesses today are keeping up with the massive social media movement as part of their business growth. According to a recent survey by Adobe, Malaysia shows a strong online penetration of 66% with around 20 million users, with approximately 70% of Malaysian users checking on a brand’s social media presence before making a purchase decision. It is no surprise that business owners are embracing profiles on platforms like Facebook, Instagram and Twitter, which could significantly attract a significant quantity of customer traffic. Nonetheless, it is distressing that many businesses still struggle with the misconceptions that exist within this powerful tool of communication effort. From a PR and marketing perspective, a major number of business owners jump right in before they fully understand on the ways to harness the true potential from social media platforms. Social media myths do exists, but the falsehoods have to be...

Quote of the Week

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Plaza Damas - The Giving Art (A Parody)

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The by-product of having great talent in painting and photography mixed with bad trips in the past, would lead one to produce praiseworthy artworks that might catch someone’s interest to have it on display. Tya, an astonishing young lady with an immense gift in the arts, was chosen to have her artworks displayed at Hartamas Shopping Centre (HSC). The exhibition, called The Giving Art, was sponsored by Mayland as part of the Advertising & Promotion initiatives by the mall management. Now this exhibition has a bit of a twist to it. The artist got the inspiration for the artworks from her agonising journey through multiple surgeries and physiotherapy, after she became a victim of a serious road accident in 2007. This odyssey she went through didn’t leave her to give up on life. Instead, she rose back up by learning to express her thoughts, imagination and deeper self through her new found hobbies; photography and painting. Who would have guessed that a psychedelic ps...

Quote of the Week

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