Posts

Breaking Down Silos: How PR, Marketing, and Customer Experience Are Converging in 2026

Phygital Isn’t the Answer. Strategy Is.

Phygital Experiences: How PR Bridges Physical and Digital in 2026

Dark Social and Private Communities: Where Brand Trust Is Actually Built in 2026

Brand Visibility in the LLM Era: Why PR Holds the Advantage in Southeast Asia

AI in Crisis Communications: What Boards in Regulated Sectors Need to Know

From Signal to Substance: How Brands Orchestrate Purposeful Communication in Southeast Asia

Reputation in a Polarised World: Navigating Geopolitical Boycotts in Southeast Asia with Nuance

Beyond Intent: Structural Reasons Brands Sound Fake Even When They’re Not

Silence Is Not Always Golden (Commentary by Farrell Tan)

Purpose-Led Marketing in Southeast Asia: Stop Treating the Region Like One Big Market (Malaysia Proves Why)