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𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗢𝗿𝗰𝗵𝗮𝗻 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 | 𝗔𝘀𝗶𝗮: Strategic perspectives on reputation, leadership, risk, and growth across Southeast Asia — helping organisations orchestrate change with judgement, clarity, and authority.
Posts
Micro Moments, Macro Trust: Why the Humble Neck Pillow Holds the Secret to Great PR
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The Coming Pay-to-Play Era of AI Search: What PR & Comms Teams Need to Know in 2026 and Beyond
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Virtual Influencers in 2026: East Asia’s Hype vs. Southeast Asia’s Reality
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Super Apps and the Future of PR: How Brands Can Thrive Without Losing Control
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Slow PR + Niche Isn’t a Philosophy. It’s How Smart Brands Actually Win in 2026
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The Solo Economy: Rethinking Malaysia’s Next Growth Market
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Harnessing AI Agent Orchestration: The Strategic Imperative for Marketing Success in 2026
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PR Funnels That Convert: From Awareness to Franchisee Sign-Up
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The Franchisee’s Voice: Why PR Shouldn’t Be Top-Down
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When Policy Needs a Voice: Communicating ASEAN’s Sustainability Vision
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The Cultural Adaptation Playbook: Rethinking PR in a Region of Contrasts
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