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𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗢𝗿𝗰𝗵𝗮𝗻 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 | 𝗔𝘀𝗶𝗮: Strategic perspectives on reputation, leadership, risk, and growth across Southeast Asia — helping organisations orchestrate change with judgement, clarity, and authority.
Posts
From Awareness to Advocacy: Why Malaysian Brands Still Struggle with Trust
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Reimagining Promotion in the AI Era: A Kuala Lumpur Agency’s Take on the 4 Ps
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Performative or Purposeful? Decoding Brand Communication in Southeast Asia
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Planned Obsolescence in Asia: Why Shortcuts Kill Brands Faster Than Products
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Why Brands Keep Looking Back to Move Forward: The Power of Nostalgia Marketing
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Turning Deadlock into Momentum: The Plaza Phoenix Redevelopment Story
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The Future of Strategic Communications in Malaysia: 2025 and Beyond
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The 3 Biggest Excuses Brands Use to Avoid PR (And Why They Don’t Hold Up)
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Orchestrating Change: Stories from the Field
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