Posts

From Awareness to Advocacy: Why Malaysian Brands Still Struggle with Trust

Reimagining Promotion in the AI Era: A Kuala Lumpur Agency’s Take on the 4 Ps

Performative or Purposeful? Decoding Brand Communication in Southeast Asia

Planned Obsolescence in Asia: Why Shortcuts Kill Brands Faster Than Products

Why Brands Keep Looking Back to Move Forward: The Power of Nostalgia Marketing

Turning Deadlock into Momentum: The Plaza Phoenix Redevelopment Story

The Future of Strategic Communications in Malaysia: 2025 and Beyond

The 3 Biggest Excuses Brands Use to Avoid PR (And Why They Don’t Hold Up)

5 Myths That Keep Brands Stuck

Orchestrating Change: Stories from the Field