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Showing posts from December, 2025

AI in Crisis Communications: What Boards in Regulated Sectors Need to Know

From Signal to Substance: How Brands Orchestrate Purposeful Communication in Southeast Asia

Reputation in a Polarised World: Navigating Geopolitical Boycotts in Southeast Asia with Nuance

Beyond Intent: Structural Reasons Brands Sound Fake Even When They’re Not

Silence Is Not Always Golden (Commentary by Farrell Tan)

Purpose-Led Marketing in Southeast Asia: Stop Treating the Region Like One Big Market (Malaysia Proves Why)

Micro Moments, Macro Trust: Why the Humble Neck Pillow Holds the Secret to Great PR

The Coming Pay-to-Play Era of AI Search: What PR & Comms Teams Need to Know in 2026 and Beyond