Orchan Consulting | Asia Sdn Bhd

Up in the Air ( or Not )? At 5c / $ we can only show you a scale model! Happy flying! The past few weeks have seen some interesting moves by those with vested interests in the Air Asia X "Refund-gate" saga; from the airline, Mavcom, disgruntled customers (both through the courts and outside of), and the general public passing judgement. In light of a very interesting "veiled threat" issued by the airline yesterday through a media interview, Orchan Director Dr Craig J Selby decided to synthesise the current happenings surrounding this issue, in a shopt 'opinion video'. Sit back, enjoy, and let us know what you think about the whole scenario. 

Instinctively, Fake? If it’s too good to be true, or your gut instinct says “hang on, that doesn’t seem right”, chances are you have spotted a piece of fake news. But sometimes, the fake news is so convincing that even rudimentary fact checking doesn’t ‘out’ it instantly.   We’ve ‘borrowed’ the following from Marketing-Interactive (something for their upcoming conference), as it’s a great resource to highlight some of the basics of identifying fake news. Thanks guys for the cool resource, and for the conference too.   ----------     Fake news has been with us for as long as news has been in existence, yet the vitriol for it spiked in recent years.  In a day and age where everyone can easily report and livestream something newsworthy with their phone cameras; citizen journalism, unfortunately, also helps those with malicious intent to promulgate mis/disinformation.   We work in the media industry so we like to study why they remain s...

When it comes to communication, do you side with the Grammar Police, or are you more of a “close enough, lah” kind of person? For years, we’ve had this tug-of-war with clients, team members, and even ourselves: Some want perfection  - every comma in its rightful place, every word polished to textbook glory (even if it risks alienating certain audiences). Others push for accessibility  - plain language, local flavour, and an easy read that gets the point across, even if the Oxford dictionary clutches its pearls. So… which camp are you in? At Orchan, we believe the answer isn’t black or white. As communicators, our real job is making sure the message lands: clear, relatable, and appropriate for the audience in front of us. But hey, we also think standards matter. Language may be fluid, but that doesn’t mean we throw the rulebook completely out the window. It’s a balancing act: accuracy keeps credibility intact, while adequacy ensures inclusivity and impact. The ques...