Orchan Consulting | Asia Sdn Bhd

Interview | Orchan on Entrepreneurship We love being on this side of the camera too. A few years back, Orchan's Directors, Craig and Farrell, were interviewed by Business Admiral for their take on entrepreneurship, their business journey, and what it takes to  make it  in the Public Relations industry. Check out what they had to say during the interview, and let us know about your own entrepreneurial story.   #OrchanP R   #OrchestratingChange   #PublicRelations   #Entrepreneurship ________________________________________________________________________ Business KOL Video Series – Dr. Craig & Farrell From left: Our in-house interviewer, Louis Lai , Dr. Craig J. Selby and Farrell Tan of Orchan Consulting Asia Sdn Bhd

Audit Your Content Queue | Stay Relevant for the Needs of Today, Not the Needs of Your Campaign Plan "This is not a time to sell; it is a time for community support" There is something that every business should have done on Day 1 of the lockdown - that is an audit of communications initiatives, or as the sub-title suggests, "audit your content queue", to ensure that what they put out there into the marketing universe represents the new reality of the day.  Review your entire messaging stream, including all social media platforms, promotional and transactional emails, push notifications, Whatsapp and SMS, even what your team members are saying during telephone calls, to identify communications that need to be paused or adjusted as a result of the situation.  Put simply, take a look at what is planned, both in advertising, communications, and social media, for the foreseeable future.  And Ask - Is the message still relevant? - Is the m...

Blast from the Past: Appeton Partners with Malaysia’s First Astronaut For New Range Kuala Lumpur, 18 November 2017: Appeton, one of Malaysia’s top pharmaceutical brands, launched its repackaged ‘A-Z Vitamin C’ range today, alongside Deputy Minister of Science, Technology and Innovation, YB Datuk Wira Dr. Abu Bakar Mohamad Diah, and its brand ambassador, Datuk Dr. Sheikh Muszaphar, at 1 Utama Shopping Centre amidst a throng of Saturday morning shoppers. Having been around for more 30 years, Appeton has always championed kids. It understands that kids truly are the future; however, they first need to be protected to stay healthy, to unleash their true potential. It also believes that kids need to be encouraged, inspired and nurtured from a young age – to think outside of the proverbial box. When the brand decided that it was time for its ‘A-Z Vitamin C’ range to undergo a facelift, they naturally did what most brands do – conduct an in-depth research. Not surprisingly, it found tha...

The Fake News Industry: Developments in SEA & Malaysia Our Managing Director Dr Craig J Selby was one of the panelists at a recent seminar jointly organised by the Asia Centre, University of Nottingham and Gerakbudaya Bookshop, called “The Fake News Industry: Developments in SEA & Malaysia.” The panelists – from different corners of the broader industry –  provided their insights on the emergence of fake news, and how it impacted the media industry and political landscape in Malaysia. Whilst commenting on the issue, the panelists also spoke on ways to combat the widespread influence of fake news – from being a parent to being a member of the media – everyone has a role to play. The seminar was highly informative, as the panelists delivered an in-depth discussion on the topic  –  from different viewpoints. The audience was then made aware of the whats, whys and hows of this thought-provoking issue.  Click or tap on the link below to furth...

Is Social Responsibility Moving in the Right Direction?  (Commentary by Terence Tee) When we buy a product from anywhere, I’m sure you would not consider where or how the product is made into your purchasing decision. I’m also sure I’m not the only one when I say I will more likely care if it does what it claims to do and “trust” that the product was made in an ethical way than to actually find out if the corporations conduct their businesses ethically. The sad reality is that most of us don’t mind or frankly don’t care if our products are made in poor-conditioned factories. The article below mentioned the 2013 incident of Rana Plaza in Bangladesh, where more than 1,100 workers that were producing garments for big brands like Primark and Walmart, died. This incident happened because corporate social responsibility regulations are not in place, causing the death of more than a thousand workers. This is a serious issue. So what is Corporate Social Responsibility (CSR)? C...

Blast from the Past: BIGO LIVE launches Cube TV in Malaysia BIGO LIVE - Singapore’s fastest growing internet company announces its official launch of Cube TV in Malaysia today. The new service will focus on mobile gaming livestreaming, esports arena and a game shopping mall to meet the needs and demands of gamers. Cube TV is one of four apps launched by BIGO in their quest to provide premier video broadcast and VoIP-related products and services all over the world.  The app also boasts an advance technology that allows high quality real-time video streaming with an extremely short latency. CubeTV allows users to watch livestreams and videos in Blu-ray and will soon roll out 8M Blu-ray and 20M full HD for videos and livestreaming at a later time.  Cube TV is on target to provide the greatest value-added experience that a live streaming platform can offer, with features including free gifts for viewers, point system for rewards, introductions to the most popular g...

Not All Food Has to be Expensive to be Delicious | Launching a Foodcourt Source - Ipoh Echo Ipoh is known for being a melting pot of various delectable local dishes that get Malaysians from all over the country to come and  savour the flavours . This state capital’s uniqueness was something that Ipoh Parade (IPM) chose to realise in launching Next Food Avenue (NFA), the mall’s unique food court concept. Offering a wide-range of mouth-watering dishes, the food court takes pride in cooking up Ipoh’s best cuisine under one roof. This is where shoppers are given the option to have their favourite local food in comfort without having to bath in the warm sun. They can rely on the fact that the food quality and taste are maintained, as the hawkers at NFA are the very people owning the original favourite stalls. The food court gained popularity due to its commitment to cater to all ethnicities wanting to get their food fix. It implemented a dual concept approach; separating...