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Marketing Operations as the Agent of Change I’ve always viewed Marketing as a core driver of strategy in any business. No matter how great your offering, if it’s not being communicated, it going to hit flat pretty fast. In the same way, marketing (and its related capabilities) are a great driver for change. This notion is beautifully summed up in Debbie Qaqish’s article below. Have a read and let us know what you think! ____________________ Change agents communicate compelling reasons for change, continually explore new ideas and take ownership with transparency. One of my key takeaways from attending Martech West was that change management is no longer a dirty word. In addition, I see marketing operations in the unique position to lead explosive change that affects the fundamental role of marketing and the perception of marketing’s value to the firm. Key to this type of change is for marketing operations leadership to step up as the agent of change. ...

Thanks, Barrack Very true - all too often, we have to be the change we seek. Great change comes from within! And it is the best place to start.

To Change, You Have to Start Somewhere Orchestrating Change, One Step at a Time Sally Ride is the face of women astronauts in NASA after the physicist and astronaut at NASA embarked upon two (2) space missions during her nearly three-decade long career at NASA and spent more than 342 hours in space. But how did this come to be? She wrote to NASA after reading an article and applied in just a few short handwritten words, complete with a scribbled out typo. To think, this small effort changed the future of space for women. To change, you have to start somewhere! ____________________ Sources: www.people.com ARSE - Australian Research & Space Exploration (Space Australia)

Questions from the Floor | Who is Responsible for Stakeholder Engagement? At a recent forum, Craig was asked the question: "Who is responsible for stakeholder engagement"? This was a good question, as we often think what the engagement should be, and who it should be targeted at, but not necessarily who in an organisation is best suited to lead it.

When Entitlement & Influencing Coincide (Commentary by Craig J Selby) It’s common-place these days to follow a range of influencers; be they explicitly qualified in what they do, or simply take pretty photos and write quirky one-liners. Financing and/or monetising an influencer lifestyle however has a range of options; from self-funded (purely out of enjoyment) to brand-sponsored with project-by-project deals up to long term sponsored brand ambassadorships. Many influencers look to straddle the ethical line of both self-funding and paid endorsements, and are transparent about this to their followers. At least we know are they genuinely interested, or a new media advertisement. But now, there’s a new funding model – get your followers involved. Perceived to be a tad on the entitled side, ironically it is somewhat in tune with typical media funding – the audience pays.  When ‘influencers’ Catalin Onc and Elena Engelhardt recently asked their follo...

What Happens in a Crisis? People are having conversations about your brand, whether you are part of the process or not. Not all of these conversations will be positive! Are you ready for an issue to transcend into a crisis?

Think change, think thinking first! 

GARMIN - Launch of vivosmart® 3, vivofit® jr., and Forerunner 935 Keeping track of health, fitness, and wellness is not limited to a certain age group, and should begin from young, right up to adulthood. This is of course, easier said than done. With school, tuition classes and exams taking up most of a young person's day, and with professionals working long hours to climb the corporate ladder, keeping fit has become somewhat elusive for a lot of people. Garmin, the prime player in wearables technology for sports and fitness, understands this; which is why they've made it their prime objective to assist everyone, young and old, achieve a certain level of fitness despite their hectic lifestyles, by introducing three (3) new members of their sports watch family.