How to Lose on the Battlefield of Public Relations | Commentary by Jordan Low

Electronic Arts and the Battlefield V Controversy The video game industry has truly proven itself to be a juggernaut deserving of respect. In just a few decades, it has gone from being another “children’s plaything” to becoming a multi-billion-dollar industry that surpasses the music and movie industries combined. Video games are also slowly encroaching on the professional sports industry, with the growing popularity of electronic sports (Esports). Video games are also beginning to be described as an art form, due to some video games in the past few years having been created as a medium of expression rather than just a product for entertainment. However, just like any other business-to-consumer industry, there is no shortage of controversy and scandals when it comes to video games. Electronic Arts (EA) is a colossal publisher in the video game industry. The company began in 1982 as a software development company before transitioning into video game development an...