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Showing posts from April, 2018

Thought Leadership

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Facebook’s Cyber-Security Dilemma Credit Mashable.com Technology has advanced at a blindingly fast rate in this millennium. With it comes a more convenient, globalised and interconnected world. However, the faster technology evolves, so too does the threats that come along with it. Online security has become an issue as of late especially with the prevalence of social media and online platforms. Despite the risk to personal data and information that comes with utilising these online platforms, these same platforms have become such an integral part of human society that by completely ignoring the use of social media could possibly be a detriment to one’s person or business. Online and social media today have become an inseparable part of marketing, and networking. The internet has allowed businesses to communicate faster, connect with more people and communicate with potential customers in a far more efficient manner than ...

Humans of Orchan - Jordan Low

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Jordan Low - The History Buff Greetings and salutations! Jordan here, talking to you from my humble little corner in Orchan. I am a 26-year-old college graduate from the University of Hawai’i at Manoa. I graduated cum laude with a degree in Arts while majoring in East Asian History. Whilst I am Malaysian, I have quite the story to tell when it comes to my own history thus far. Despite being a born-and-bred Malaysian, I have barely stayed in this country in the last ten (10) or so years. I’ve spent time in more countries than I can count, learning and improving myself in schools from Canada to Thailand. I am absolutely fascinated with history. For as long as I can remember, I’ve been drawn to the stories of the past. Reading and researching the what, who, how and why things happened brings me a kind of joy and excitement that I don’t really know how to explain. Be it the seminal tragedy that led to the start of World War I or the transition of Japan from a feudal ...

When April Fools Marketing Goes Wrong

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Credit Inyenyerinews.org When it comes to holidays and annual traditions, its not a bad idea for companies to join in on some of the fun. Putting up discounts on goods and services just before a long holiday can go a long way with boosting sales and attracting customers. Even something as little as well-wishes or playing along with certain traditions over social media can help make a company more relatable to the consumers. Thus, resulting in an overall gain in the company’s public image. However, companies should keep in mind not to get too overzealous with participating in the festivities. Case in point, Bernstein Crisis Management pointed out that on the 1 st of April 2018, AutoAnything.com decided to take part on the fun and games offered by the one day in the year where you can lie and get away with anything. Well, almost anything. The joke involved e-mails being sent out to randomly selected customers, thanking them for ordering a Tonneau Trampoline that would be de...