Baiting the (White)Moose

Take one slightly over-ambitious blogger, add to the mix a stubborn hotel founder, and wait for the fireworks. I’m sure that you have all watched over the past day or two the story unfold, now referred to as #bloggergate. Tonight, as I scroll through my social media feed, the latest is a certain hotel billing a certain blogger for “exposure” in the millions of pounds, claiming that his treatment of her email provided substantial publicity for the young blogger. As the “crisis” deepens, I thought I’d view it in a different perspective – who benefited? Frankly, in my humble opinion, neither. The blogger comes across as a needy sponge, whilst the hotelier comes across as vindictive and inflexible. Working with some amazing regional bloggers, we always get requests. But these requests are always respectful, and they come with a realistic set of outcomes. Have I been asked to provide five nights accommodation? No. Most who express interest do so professionally by ...