Orchan Consulting | Asia Sdn Bhd

Effectively-worded business communication is imperative. The message/s become purposeful, professional and easily understood by the target audience; without guessing at the writer’s intent, transposing misplaced words or deciphering poorly-constructed sentences. Messages that are error-riddled often feel off-putting. Poor grammar is often associated with ignorance of, or disregard for, established rules, as well as laziness or rushing. Businesses should strive to create thoughtful, polished messages that represent their commitment to accuracy and thoroughness, and reflect the effort put in to all dimensions of their branding. Errorists are killing business. Their unkeyboardinated mistakes should be taken seriously and make sure that they practice proof-reading. This is to ensure that the business doesn’t fall prey to Grammar Nazis, and ending up immortalised over the net. Cyberspace have given us access to witness many failed marketing efforts, from small to big busine...

Officially launched in 1912 in Monte Carlo's spectacular Hotel de Paris, Martell Cordon Bleu is renowned for its elegance and infinite array of flavours which make every taste an eternal discovery. From the wonderfully chic carriages of the Orient Express and the maiden voyage of the Queen Mary in 1936, to the flight deck of the Concorde, Martell Cordon Bleu has become an icon in the world of luxury; a symbol of a certain French art de vivre and a reference for connoisseurs. Orchan was engaged to facilitate the publicity initiatives for the Martell Cordon Bleu Centenery celebration, celebrating 100 years of Cordon Bleu in the world. Since 1912 by August Man Martell Eternal Discovery by Prestige 世纪风华 干邑飨宴 by New Icon An Icon Honoured by NewMan 辉煌-世纪 by Oriental Daily

So, it’s a little bit of wordplay. It won’t have escaped anyone’s attention recently – United Airlines is in a little bit of a pickle. But, why? For doing what it does as standard practice – bumping passengers, prioritising crew? Apparently, yes. A senior citizen was forcibly dragged off an aircraft when he refused to give up his seat for a United crew member who was not booked on the flight. His excuse for refusal to comply; he was a Doctor, who had patients to see in the morning. OK, fair enough. But, let’s go a little deeper. He was travelling with his wife – the airline, rather than choosing to bump an individual travelling alone, chose to bump someone who was travelling with another person – adding extra inconvenience and safety issues to the parties concerned (it’s never good to be split up when travelling). What concerns me about this case is – are we focusing our anger on the right target? Yes, United Airlines was the carrier. Yes, United Airlines did an extremely ...

A couple of years back, Orchan's Managing Director was quoted in a couple of publications discussing current trends and issues in our industry. Seeing an opportunity for further debate, Marketing Magazine approached Craig to write an article based around a particular quote that he made. Hence, "Should we really kill off the press release"? And, doesn't he look handsome? OK, don't comment!   Marketing Magazine - March 2012 Should We Really Kill off the Press Release? PR can be considered both a push and a pull industry. On one hand we have the agencies; creators of campaigns, spin, information, and even perspective, who help propel the information to the relevant, and sometimes not-so-relevant, media titles. But on the other hand, there is also a big pull-factor – that being, the various media who seek for content. I get emails over the course of a week asking for any news relating to a range of client categories. Here’s where the PR practiti...

So, you might ask, since we are a PR Agency, would we ever engage in advertising? Our job is to tell clients why a limited budget should be spent on PR initiatives as opposed to ads, but the truth of the matter is advertising and PR work hand in hand (with social media and other initiatives) to create an overall representation of a brand. Therefore, it is only logical, and beneficial, that sometimes it does happen, and we advertise; and we at Orchan have been known to create some pretty distinctive advertisements and occasionally advertise in publications that meet our business needs. Following all things Orchan, there is a particular 'identity' that we follow - this has evolved through the years, and has stuck because it represents us so well - different, not afraid to challenge the norms, quirky, colourful, and embracing of change. One campaign Orchan especially enjoyed was a series we did with Advertising+Marketing magazine, back in time before the Mayans said the w...