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When PR Does Advertising

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The Naughty Duo - When PR Does Advertising So, you might ask, since we are a PR Agency, would we ever engage in advertising? Our job is to tell clients why a limited budget should be spent on PR initiatives as opposed to ads, but the truth of the matter is advertising and PR work hand in hand (with social media and other initiatives) to create an overall representation of a brand. Therefore, it is only logical, and beneficial, that sometimes it does happen, and we advertise; and we at Orchan have been known to create some pretty distinctive advertisements and occasionally advertise in publications that meet our business needs.   Following all things Orchan, there is a particular 'identity' that we follow - this has evolved through the years, and has stuck because it represents us so well - different, not afraid to challenge the norms, quirky, colourful, and embracing of change.   One campaign Orchan especially enjoyed was a series we did with Advertising+Marke...

Thought Leadership - Malaysian Media Landscape Learning for Uuniversity of Southern California Students

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Orchan Hosts a Group of University of Southern California Students during their Malaysian Business Study Tour Part of our responsibility to the business community is to ensure that we are available to help not only the current generation of business persons and practitioners, but also to be ready to train and mentor future generations. For it is the future generations that will take over our places as we get older (if we ever allow ourselves to retire), but it is also these generations that look up to us all in the industry today to see what we are doing, why and how we are doing it, and to learn from current best practice. In March last year, we were honoured to be invited by the Marshall School of Business (University of Southern California) to facilitate a session with their students on the PR industry landscape in Malaysia. This group of high-achievers, both undergraduate and graduate business students, were undertaking a practical immersion course in Singapore and Mala...

Events: SCS Baking Event

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SCS Butter Reinvigorates Familiar Chinese New Year Classics To usher in the Year of the Ram this Chinese New Year, SCS has taken on the ambitious task of reinvigorating one of our familiar festival classics, the pineapple tart. Just a few weeks back, we conducted an event in Mid Valley whereby Media attended a hands-on baking demonstration with Chef Collin Lim, who stepped participants through the preparation and baking process. Personnel from LiTV, NTV7, Foodsion and The Malaysian Women's Weekly and other participants (even ourselves!) took to the tables to make their own pineapple tarts from scratch. SCS has partnered with The Cooking House to enliven the traditional pineapple tart with eight exciting new recipes that anyone can make at home. These new varietals include Pineapple Cream Cheese, Pecan Pineapple, Berrylicious Pineapple, Chocolate Brownie Pineapple, Caramel Pineapple, Creamy Mango and Pineapple White Chocola...

Blast from the Past: Client Close-Up - Croisette Cafe

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Croisette Cafe Croisette Cafe is a little corner of France in the heart of Kuala Lumpur which offers authentic French bistro food with great value for money. Located in Cascadium Condominium, Bangsar, Croisette Cafe is owned by Chef Pierre, who single-handedly manages the kitchen, with minimum kitchen helpers. Orchan has assisted Croisette Cafe on a number of occasions to facilitate targeted reviews to highlight French cuisine. Pan Fried Duck Breast | Photo Credit: Croisette Cafe Facebook Page Pan Fried Scallop | Photo Credit: Croisette Cafe Facebook Pag e Pork Pate with Toasted Bread | Photo Credit: The Yum List Croisette Cafe as featured on China Press A French Dinner to Please at Croisette by The Malaysian Insider 简约用心法国料理

Blast from the Past: Client Close-Up - Sushi Heng

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Sushi Heng Sushi Heng is an unpretentious stall located humbly in Asia Cafe. Chef Heng is an internationally acclaimed chef who serves some of the most creative sushi dishes. With more than 28 years of experience in the kitchen, Chef Heng was trained by Japanese chefs and has worked in kitchens all over the world including 5 star hotels such as Sheraton and Las Vegas Hilton. Orchan worked with Chef Nicholas Heng on an ad hoc basis to help him promote his culinary ideology and skills to the general public. We have hosted several themed reviews whereby Chef has showcased his masterful skill in constructing sublime sushi creations. Sushi Heng: For The Masses by Clive Mushy over Sushi by The Star Online 创意点孑梦幻食作 by Foodsion