When PR Does Advertising
.jpg)
The Naughty Duo - When PR Does Advertising So, you might ask, since we are a PR Agency, would we ever engage in advertising? Our job is to tell clients why a limited budget should be spent on PR initiatives as opposed to ads, but the truth of the matter is advertising and PR work hand in hand (with social media and other initiatives) to create an overall representation of a brand. Therefore, it is only logical, and beneficial, that sometimes it does happen, and we advertise; and we at Orchan have been known to create some pretty distinctive advertisements and occasionally advertise in publications that meet our business needs. Following all things Orchan, there is a particular 'identity' that we follow - this has evolved through the years, and has stuck because it represents us so well - different, not afraid to challenge the norms, quirky, colourful, and embracing of change. One campaign Orchan especially enjoyed was a series we did with Advertising+Marke...