Posts

Thought Leadership: Three (3) Things Editors Look for in PR Pitches

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Source: www.vikipedia.com As Public Relations practitioners, we deal with editors most of the time. In media relations, one of the major PR strategies is to work with media figures such as reporters, producers and editors to get editorial coverage. Editors in particular are important because they are usually the ones calling the shots in the editorial department. The notion of working with editors can be daunting – after all we wouldn’t know which type of editors we would end up having to correspond with. There are various types of editor in the field – from the really friendly and approachable ones, to the notoriously difficult editors (admit it, they exist). Whenever we drop PR pitches to relevant editors, we would get to experience a range of responses from them, for good or for worse. Rejections are bound to happen, however the best way forward from the “failed” experience is to not take the rejections personally. No matter how amazing your pitches may be, they won’t alw...

Blast from the Past: “Light Up” for Charity by Immerse

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Immerse are the wonderful people who designed the Orchan website. They do awesome work for their clients, and like to take it further too, through charity work. In January 2011, Immerse launched their first innovative charity project. Entering their seventh year of business, Immerse was at a point where they wanted to give something back to the community. Holding true to their belief of making the world a better place, Immerse created a concept that is simple and thoughtful. They launched an online portal to help raise funds. After visiting some charitable homes, the Immerse team choose to help less fortunate kids after seeing them live in only the most basic living conditions. They selected these Malaysian charitable homes to be benefactors of their effort – Sintamany Orphanage, Happiness Centre for Mentally Disabled Children and Persatuan Warga Tua & Kanak-Kanak. The concept was simple – to empower people to send a New Year’s greeting, but with a twist. Contributors...

Blast from the Past – Client Close-Up: Craft Brews

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When Beer Inspires Great Cuisine In their relentless quest for sharing their love of beer with the Malaysian Public, bistro- brew house  Craft Brews took it to the next-level by presenting a unique dining experience through beer-inspired cuisine. This exclusive dining experience was about drawing together the rich culture of cooking and eating in Malaysia and innovating with fun, distinctive approaches. This unique dining experience was enabled by "Cuisine Riot", a team of Malaysian-based TV Chef's, who not only took time to talk with and present to the crowd, but also displayed some of their art through  table-side  preparation. The celebrity Chefs incorporated the newly launched Roque range, creating both special cuisine and a unique entertaining experience. Guest were treated to dishes that blended perfectly with the five selected award-winning Roque beers, allowing people to find new ways to experience and appreciate beer. Craft Brews saw it as th...

Client Close-Up - SCS Butter Media Drop Outcome

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As you may have read previously, we were tasked with delivering Pineapple Tarts for SCS Butter to a selection of publication houses and well-known bloggers, to welcome the Chinese New Year, late last year. (In case you haven’t, you can read it here .) As with any Media Drops, we personally delivered it to their doorsteps. What’s the point of delivering by hand if you weren’t going to do it yourself, right? :) Following a positive feedback from the Media Drops during Chinese New Year, SCS Butter continued its endeavour during Hari Raya Aidilfitri by coming up with four different types of kuih semperit to be delivered to respective publications and bloggers. Here are some photographs of the kuih semperit so your eyes can feast! Kuih Semperit - Orange Surprise Kuih Semperit - Nutty Kuih Semperit - Hazelnut & Chocolate Kuih Semperit - Cappucino While it was physically tiring delivering the pineapple tarts and kuih semperit by hand, the results certainly paid off....

From the Net - An Interesting Crisis Management Case Study: A Leading Sexual Health Clinic Just Accidentally Revealed a List of HIV Patients' Identities that could be 'Dynamite' in the Wrong Hands

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Previously we talked about reputation management, and the importance of maintaining and safeguarding your reputation. Not a long, an incident involving the leak of HIV patients’ identities caused an uproar in Britain. According to an article by Josh Halliday and Jessica Elgot, the sexual health clinic has accidentally sent out a newsletter, disclosing patient’s names and email addresses. This matter proves to be a serious case of data breach. From a Public Relations viewpoint, what can we learn from this circumstance? When a data breach happens, many factors could be the cause of it, including human mistakes. Here, we can see how the 56 Dean Street clinic faces possible legal action taken against them for the breach. Or worse, trust in the brand will falter and could potentially be the downfall of one’s brand and company. One of Britain’s leading sexual health clinics has apologised after mistakenly revealing the identities of hundreds of HIV-positive patients. The ...