Posts

Blast from the Past – Client Close-Up: Chef Nizar Achmad

Image
Source: www.facebook.com A character with great personality, coupled with allure, who on top of it all cooks with fascinating flare – you have Chef Nizar Achmad, who takes on a whole new level of the 5 C’s: charismatic, charming, captivating, crafty, and most importantly – CHEF. Passionate about food since his teenage years, Nizar undertook culinary training in Auckland back in 1993. He worked his way up as a chef beginning in New Zealand, then Australia, Sweden and Norway, before moving back to Sweden to become the head chef in Söders Bönder – where his unique concept created a new lunch menu every day for over 300 guests, followed by busy dinners. Subsequently, he became the Executive Chef and owner of Carpe Diem Bar & Restaurant in Stockholm. Later on Chef Nizar returned to his roots in Indonesia for several years to become the Executive Chef for Jackrabbit Restaurant, before visiting Malaysia to become a consultant guest chef for Suffolk House in Penang for three...

Thought Leadership: The Rules of What to Wear to Work has Changed – Here’s What They Are Now

Image
I remember the first time I stepped foot into Orchan – it was for my internship interview. I was dressed to a tee, looking my best and ready to ace my interview! To my surprise, everyone I met that day at Orchan was dressed in their most comfortable outfit instead of the suits and / or dresses that I’ve anticipated. Clearly, I was overdressed and stood out like a sore thumb. Throughout my experience at Orchan, I was allowed to wear comfortable shirts and jeans (except when we were arranged to meet our clients – remember to always look your best when meeting with your clients!). Well, I definitely consider wearing comfortable clothing at work a privilege; I am able to work in a more relaxed environment and not constantly fussing over how I look. That being said, the same rule does not necessarily apply to other Public Relations companies. All companies have different cultures – some have strict dress codes, some allow their employees to dress up casually. To me, the most import...

From the Net – Top 10 Types of Singapore Influencers

Image
Source: oursocialtimes.com What are influencers ? Influencers have the ability to popularise trends and creativity, especially in fashion and entertainment. With social media influencers are able to reach out and engage with followers in a more direct way, closing the gap between the two. Nowadays, influencers are usually celebrities and bloggers – they have amassed huge numbers of following and their lives are often scrutinised (for good or bad). However, one thing that cannot be denied is the power of influencers to (literally) influence. Influencers may not be traditional media, such as print publications, however they can open up many opportunities for brands to connect to potential customers. Influencers are usually given many perks – this drives people to try and strike out as an influencer, particularly by becoming a blogger. However, to become an influencer is not always sunshine and rainbows. In her article, Genna Tan humorously describes the types of influenc...

Blast from the Past – Client Close-Up: Weissabrӓu

Image
Since opening its business operations over six years ago, German Bistro and Restaurant Weissabrӓu has been serving amazing authentic German cuisine to its customer in the spirit of great good, with a touch of tomfoolery. With the establishment of two outlets – Weissabrӓu Pavilion and Weissabrӓu Straits Quay, the restaurant always ensures to serve only the best of German cuisine. Offering a range of hearty German dishes such as Crispy Pork Knuckle, Pork Ribs and Giant Wiener Schnitzel, served together with sides-dishes such as Sauerkraut (Shredded Cabbage in white wine vinegar), German Potato Salad, Garlic Mashed potato or lightly pan-fried Spaetzli (homemade egg noodles) , Weissabrӓu’s dishes are impressive and tantalise the taste buds. Weissabrӓu’s menu is influenced by countries countries bordering Germany such as France, Switzerland and Belgium – this is highlighted with dishes such as Flammkuchen ( a popular Austrian pizza type of dish; it is a thin crust dough topped w...

Thought Leadership - Attitude is a Little Thing that Will Make a Difference

Image
Source: www.whatsappstatus77.in “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” – Lou Holtz Public Relations is not an easy industry to be in. Just like any other fields, Public Relations comes with its own perks and disadvantages. Most people think that Public Relations is all about the glamour – attending events and parties, meeting celebrities, first-class services – when in reality, it’s a lot of hard work behind the scenes. There are deadlines to meet, client meetings to attend, writings to complete, and many more. Public Relations is definitely more than meet the eyes, and if you choose to be in the industry, it’s necessary to have the right attitude and right mind-set. Recently, Jonathan Cude wrote in an article talking about how hard the advertising business is. Similar in that way, Public Relations can be a nerve-wrecking experience if you go into it with the wrong expectations. Rejections and d...