Orchan Consulting | Asia Sdn Bhd

Can Influencers Remain Relevant? Companies employ influencers for marketing and awareness purposes. Increasing numbers of social media users seek to become ‘influencers’ – rightly or wrongly. Influencer marketing is a prolific marketing strategy. But, is it the type of strategy that can be applied to any situation? Business as usual, sure; Pandemic, maybe; Natural disaster, not really.   Given the pandemic, society is finding creative ways to get everyone to stay inside, socially distance; maybe it’s a smart strategy to use social influencers to urge others as people tend to listen to those they follow. Others may find this strategy obnoxious as influencers can be disconnected and are often telling others to stay inside from the comfort of their privilege, while their follower may not have such opportunity. Some companies, organisations, or people may be using this strategy out of real concern for their audience’s well-being, or maybe they are just concerned about being perceived a...

Of Crocodiles & Cyber-Troopers  Simply put, a crisis never really goes away.  There will always be 'visible' remnants of a crisis hanging around and accessible, ready to resurface and take a bite at a later stage, especially with social media.  Keyboard warriors / worriers, and cyber-troopers are always at the ready to reintroduce an old issue, or to try and cause further 'trouble' for brands. Build this into your crisis planning now - it's not just a once off mitigation, but even after the crisis has settled, it is a long term feature in your brand narrative, and needs to be accommodated for. 

Ethical Public Relations | Ethical Consulting   It’s interesting to note that Dr Google automatically expects me to search PR Ethics, versus ethical PR. Was this a mistake on my part, or is it something deeper?   To me, there is a difference. Ethics applies all over, and the principles of ethics are quite ubiquitous across our many disciplines, interests, and businesses.   But “ethical public relations” is a nuance on the term; it goes deeper, and more focussed than simple ethics.   Ethical public relations is about how you as a practitioner, or agency, work within the parameters of client guidelines, and how you make decisions internally that impact upon both selecting your clients (and their products) to represent, and in activating appropriate campaigns.   It is about where you draw the lines in the world of spin, as opposed to understanding the lines that have already been drawn in the sand for us. Those lines are mere guidelines and scaffo...

Changing the Face of Remittance | Instapay Malaysia is no stranger to having migrant workers. But the banking sector is not well-geared to support these individuals. Migrant workers may be moving to a country where they know very little about the spoken language and work conditions. What if they don’t have much knowledge about technology in a world where technology has become an essential part of society? What if they are living and working out of an urban area? Instapay offers an e-wallet linked to a Mastercard debit card which can be accessed via smartphone as well as traditional card. It is designed like an alternative bank account for migrant workers. Instapay bridges the financial inclusion gap and helps them use formal financial channels in a convenient way for their transactions. With their partnership with Ria, a leading money transfer company and subsidiary of Euronet Worldwide Inc, customers in Malaysia now have greater options due to Ria’s far-reaching network, comprised of ...

QOTD | Resisting Change? It will happen regardless. You can choose to fight it, but nothing, absolutely nothing, is static. Change always finds a way, and change will always happen. Fighting change will not stop it; it will simply exhaust your resources first. And then it will win. Try embracing change, and contributing to it; most importantly, let your contribution shape change in a positive way for you, your team, your brand, your life! Oh, and yes, it is Brownn with two (2) N's - it ain't a typo!  Google her.