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Blast from the Past - Orchan Wins MPRA B2B Campaign of the Year with Chocolate Box PR

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September 2012 marked another milestone for Orchan Consulting Asia, as we clinched the Business-to-Business (B2B) Campaign of the Year award at the Malaysia Public Relations Awards (MPRA), organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia). The winning entry: Chocolate Box PR . Launched by Orchan’s Managing Director, Craig J. Selby, Chocolate Box PR was designed to introduce start-ups and SMEs to the value of public relations. Many of these businesses had compelling stories to tell but lacked awareness of how PR could elevate their profile. Chocolate Box provided an accessible, cost-effective entry point - helping first-time users of PR services prepare, pitch, and gain exposure for their products and services. The package worked as a simple, three-step model: preparing and educating entrepreneurs, developing narratives, and creating media visibility. By doing so, it not only generated recognition for clients but also encouraged a shift in mindset...

Quote of the Week

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Thought Leadership - Changing Algorithms | Changing Public Relations

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When I was younger, technology mesmerised me. OK, younger being the 90’s – as I was emerging into my first career, and noticing, and certainly appreciating, the contribution technology at the time was making to my chosen professions. Today, things are a little different – not so mesmerised, but almost exhausted by the rate of change we can observe in technology, and more so, in the rules that technology apply to our use of it. PR practitioners the world over have started embracing technology, and technology-related apparatus, in order to ensure a wide-reaching, yet focused, campaign for their clients, and to ensure that they are reaching that all-important younger generation (call them what you want) who embrace social media as the “source of all truth / knowledge” and almost- actively shun traditional print and broadcast media. Whilst this is simply a fundamental shift of avenue – the skills required remain largely the same – we are all experiencing a rapid shift in the “rules of...

My Name is Intern

I have to say thank you to BFM for the following discussion on modern internships and interns. I feel that it is a timely discussion, and something that Universities, Colleges, Employers and Industry need to engage further in. Orchan proudly hosts interns, and it’s great to see open discussion about this all-important right of passage. Your browser does not support native audio, but you can download this MP3 to listen on your device. The guest, Rupa, hits the nail on the head – interns are generally not equipped by their educational institute to handle an internship. This is not their fault – but that of the institution. Interns need supervision, guidance, and to have their people skills and general soft skills development – but then again, this is part of the internship experience, and in Orchan’s case, what has taken some individuals from being an intern to being a permanent staff member. Of the points made by Rupa, a few resonated with me and my own experience of ho...

Blast from the Past: Bodytone Wellness Studio

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Bodytone Wellness Studio was the exclusive and first Power Plate Authorised Centre in Malaysia. First opened in 2008 in Island Plaza, Penang to an overwhelming response, its second studio in Bangsar village opened shortly after for KL-ites to reap the benefits of their amazing technology and programmes.                        Holding firm to its brand name, ‘’Bodytone Wellness Studio’’ believes in providing clients with a total wellness solution through state-of-the-art equipment and patented technology. Backed by global scientific research, they offer save and proven results. Bodytone Wellness studio uses only certified trainers, who are with their clients every step of the way; helping them to reach their goal/s, through customised exercise programmes. Professionally trained consultants evaluate and understand clients’ body type and fitness level, and advise the best path...