Orchan Consulting | Asia Sdn Bhd

In 2015 and 2016 Orchan, through its design arm, OCD, was involved in an amazing grass roots project to help empower and educate farmers to cultivate their crops. A leading chemical supplier in Malaysia initiated the project, in the form of an educational resource centre, in order to communicate on a different level with their end customers, but to also help impart best-practice farming knowledge to those in the field every day. With the goal of ultimately feeding the world, this facility crafted an important step towards helping agriculturalists in Malaysia enhance their yield. So, you might ask, and rightly so, what exactly did Orchan do with a rice growing school? Simple; two key things – core consulting on the design and layout of the education facility – my background in education management meant that I was uniquely positioned to assist in advising on layout, structure, and flow. But, the bulk of the project was in taking a huge assortment of educational materials from a...

Over the course of five (5) years, the number of marketing solutions residing under the marketing technology landscape has multiplied to beyond the 3,500 mark, starting with only 150 back in 2011. This supergraphic speaks for itself: One word to describe this visualisation of the martech space produced by Scott Brinker of ChiefMartec blog: overwhelming. It’s a huge explosion! Many saw the potential, and jumped onto the wagon for the gold mine. The question is, what’s driving this continuous growth of the marketing technology landscape? Brinker speculated that it’s because “the scope of marketing has grown, probably by an order of magnitude, and the scope of software success has grown as well.” What’s in it in terms of reach? Initially, which was almost a decade ago, we had email blasts; one of the few methods available for companies to reach out to their audiences. Though email blast is indeed relevant as ever, these days you can achieve the same objective with differe...