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Quote of the Day

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Quote of the Day

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Thought Leadership: In Times of Crisis

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Photo Credit: abc.go.com We’ve all watched, or have at least heard of the hit series Scandal – which revolves around the crisis management firm established by Olivia Pope, a former White House Communications Director, with the help of her team of gladiators. While different crisis management firms are faced with different challenges when it comes to the brand or personalities they represent, the approach is not necessarily different, as there are bound to be a core strategy we return to. In the following article which we read from PRNewser , Tyler Perry shared his take on crisis planning, in the context of Public Relations’ reputation. Have a read and let us know what you think! PR’s Reputation Crisis – What Would Olivia Pope Do? At LinkedIn’s CommsConnect event in New York, CEO Jeff Weiner said something that won the hearts and minds of every communications person in the audience. “I don’t understand how communications can’t report into the CEO. It IS the bra...

Blast from the Past - Client Close-Up: Oxygen Goes 3D

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Formerly a physical magazine – which has now gone online – Oxygen became the first ever magazine in Malaysia to go 3D; oh yes – three-dimensional. Using specialised 3D printers to enable such publication, even advertising took on a whole new level. As with 3D movies, all you need is a pair of 3D glasses. Orchan was engaged to help spread why Oxygen looked at innovative new ways to bring content and creativity to readers, as well as to help host a celebration event where special editions of the magazine was shared with friends from the industry and its loyal readers. Held at the concourse of Bangsar Village II, the event saw large 3D posters around for all to experience the world of 3D. Sponsored by Martell and Sony, some lucky winners got to take home some prizes such as a flat screen television. Funny story – the first lucky name left just five minutes before the draw took place, even after being told it was happening in five minutes. Lesson learned: never leave until the l...

Blast from the Past - Client Close-Up: Spasso Milano

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Casual. Classy. Italian. by Autogridz Capturing the Italian essence and elements, Spasso Milano brings to town diverse choices of gourmet and comfort dishes that truly represent the delights of Italian cuisine. Spasso prides itself in providing healthy and homely Italian food in the heart of Kuala Lumpur, using only the best ingredients available. Establised in late 2010, the restaurant was originally located at Ampang before moving to its current location in Pavilion. One of the highlights of Spass Milano is its antipasti lunch buffet. Translated as “before the meal”, the antipasti lunch buffet offers the soup of the day, various grilled vegetables and a main course dish to patrons at a reasonable price. The unique concept was considered new and unusual, thus becoming the talk of the town. Spasso Milano is one of the restaurants under Outto Dine Group that Orchan has helped to promote. At Orchan, we focused on generating publicity for Spasso Milano in Pavilion and in Stra...