2021: HOLD MY BEER! Since 2020 Threw Everyones Crisis Playbook Out the Window

2021: HOLD MY BEER! Since 2020 Threw Everyones Crisis Playbook Out the Window I wrote this initial commentary a year ago. Reflecting on an 'unknown' that fast became a reality, causing all forms of crisis and 'emergency' situations for businesses everywhere. While 2020 posed new challenges, especially as brands grappled with new modes of operation, channels and forms of communication, and general uncertainty; 2021 was hoped to be the long awaited return to normality. Now, 2022 has that honour, as the 2021 'sh1tstorm' really did say "hold my beer" and unraveled even more uncertainty for brand guardians, and reinforced the need for crisis planning, business continuity planning, and the like. But something was different! The fact that we had at least eight (8) month experience of the situation, started to bring certainty into our equation. New lockdowns were "repeat events" - brands had been through it before and were more equipped to r...