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Naming Your ‘Baby’

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Naming Your ‘Baby’ Naming your brand might be even more difficult than naming a baby, the name you choose can break or make your business. It’s especially difficult now that there are so many businesses.   The name doesn’t have to necessarily represent what your company does or what it is about. Take a look at Apple and Windows, neither of them sells apples or windows but are both incredibly successful and well-known brands.   Common themes with name branding of well-known companies are Greek gods (Nike, Adidas, Hermes), naming the company after themselves (Coco Chanel, Louis Vuitton, Mercedes-Benz), a combination of words, and of course there are other ways of naming your brand but these are some of the most noticeable.   Important considerations when naming a brand are pronunciation, spelling, if it’s been used, is it easy to recall, no negative or unintended meanings, can outlive the product category or owner, and trademarking.   With pronunciation, you need to ma...

The Bellwethers

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The Bellwethers “People do not buy goods and services. They buy relations, stories and magic” –Seth Godin.   “Consumers want to hear from people that they idolise and respect. They trust these recommendations more than advertising from brands” –Jeff Bullas. There are various types of marketing strategies in the business industry and what can you think of from the two quotes above?   Yes! It’s influencer marketing.   Over the years, influencer marketing has strikingly ramped up because it is as good as or better than any other marketing strategies. Numerous brands that aced influencer marketing have gained credibility, boosted sales and generated incredible ROI as it reaches and interacts more directly and closely with their target audience. H&M, a fashion brand has teamed up with Julie Sariñana, a fashion blogger and Ela Velden, a model since 2017. These two influencers who have more than millions of Instagram followers have been posting photos of their daily routine,...

Sorry, No Comment

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Sorry, No Comment Saying “No comment” is very conveniently used in denying questions, but is it the most suitable approach? Every situation will call for a different response. How you respond tells a lot about your character or about the brand you represent to the audience, so keep in mind the image you give when answering questions.     It is normal to be asked abnormal or unexpected questions in an interview? But about when you’re being interviewed, and the interviewer asks you an uncomfortable question or a question you can’t answer? Would it be considered rude when you answer with ‘No comment’? The awkward silence and your facial expressions are what makes the question seem more difficult than it is. It also makes it seem like you are unwilling to answer.   The responses you give will be circumstantial to the situation. When is it appropriate to just say ‘No comment’?   How would respond to an uncommentable question?   Read below about “How to Say ‘No Commen...