Back in 2011, 42East engaged Orchan to launch, promote, and support the growth and development of the establishment. Located in the north part of Taman Tun Dr Ismail, the venue offered a contemporary bistro environment that serves up hearty food. With a strong reputation for pork ribs, the bar took pride in offering their signature stout glazed pork ribs, along with frozen margaritas. We led 42East in putting their name on a map dotted with a number of competing bars, situated along the busy row they were located. They had their signature ribs to be put in the spotlight, hence, we kick-started the PR initiative by having food reviews with a number of media and key opinion leaders (KOLs). Positive feedback stemmed from the reviews, and we were able to get some great coverage. Apart from food reviews, we also helped in creating several marketing and promotional initiatives. For example, on St Patrick’s Day, we put forward their Wasabi Ribs (along with Irish food pla...