Posts

Five Facets of Media (Commentary by Jordan Low)

Image
The Everchanging-Unchanging Media Technology has advanced at an incredibly fast rate over the last few decades. This rapid evolution has greatly affected the media in many ways. Nothing has changed the way we view the media more than the internet has. The lines between the producers, distributers and consumers of the media have blurred. If someone asked you: “What is the media?” some time ago, the answer would be something along the lines of: “newspapers, radio, magazines.” today, we can’t be too sure. Peter Minnium, a contributor at www.marketingland.com, believes that while what can be defined as media today is rather unclear to the general audience, there are still some fundamental values that the media experience retains. He argues that despite the rapid change in how media content is now produced, distributed and consumed, there are still five fundamental layers that remain contant. As Minnium describes it, these are: ·      ...

Quote of the Day

Image

How To Convert Your Lesson Into A Story (Alethea Tu'itahi)

Image
The Value of Story-telling Story-telling is at the core of what we do in Public Relations. When we are tasked with internal relations or change management activities, the power of storytelling becomes even more relevant, more personal, and intentionally, more influential. This week, Guest Blogger, Alethea Tu'itahi from Cloud Executive Services (Australia), shares her thoughts on converting lessons learnt into stories to influence other's behaviour .  ________________________________________________________________________ Have you ever noticed that we remember stories (especially fables) more easily than facts and figures? The power of words weaved together with vibrant characters and relatable situations ensure that as a reader it connects to our heart and therefore our mind. Its not just some random piece of text that is soon forgotten after it has been read. It’s a lesson that we: cry over, smile over laugh over, and learn from. ...

Quote of the Day

Image

Is Your Organisation Ready For A Crisis?

Image