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Quote of the Week

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Quote of the Week

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How Our Brains Decide on Brands

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Source - Luke Jones | BBC.com Recent research from Australia and New Zealand has re-examined and re-understood how consumers choose brands. From the minds of  Justin Mowday and Rupert Price from DDB New Zealand,  check out some of the new rules on how to grow business below,  or visit NZ Herald here  for the article. * * * * * The supermarket chiller offers 174 varieties of bacon. How does a shopper choose which one to buy? New research shows many marketing beliefs about how consumers decide between brands are wrong - and have been for decades, according to DDB New Zealand chief executive officer Justin Mowday and chief strategy officer Rupert Price. Price says, in 40-year-old thinking, there have been three golden rules to grow business: 1. Win your category. 2. Win the mind of your consumer and 3. Win today. Based on the research of academics, including New Zealander Byron Sharp, Professor of Marketing Science at the University of South...

Quote of the Week

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Malaysian Football to Storm the World

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Football has always been a sport which brings people together. Red Bull’s Neymar Jr’s Five competition had Malaysians coming together to support their favourite footballers to represent the country in the World Finals. Neymar Jr’s Five is special. It differs from your conventional way of playing football. Instead of counting goals; you count the number of players eliminated from the opponent’s team for every goal you score. Kicking opponents out the field. Kickass, eh? Unlike typical football games, strategy is more important in Neymar Jr’s Five. Why so? Just as any Neymar Jr’s Five player would do, ask yourself “Who should I eliminate? The attacker? Defender? Or the midfielder?” Every choice made could seal your victory or defeat. Since all it takes to win the game is just one player who can score against their opponent. Striker cutting through the defense Now, I am witnessing the drenched striker dashing back and forth to get past the defender, the midfielder s...