Source - Luke Jones | BBC.com Recent research from Australia and New Zealand has re-examined and re-understood how consumers choose brands. From the minds of Justin Mowday and Rupert Price from DDB New Zealand, check out some of the new rules on how to grow business below, or visit NZ Herald here for the article. * * * * * The supermarket chiller offers 174 varieties of bacon. How does a shopper choose which one to buy? New research shows many marketing beliefs about how consumers decide between brands are wrong - and have been for decades, according to DDB New Zealand chief executive officer Justin Mowday and chief strategy officer Rupert Price. Price says, in 40-year-old thinking, there have been three golden rules to grow business: 1. Win your category. 2. Win the mind of your consumer and 3. Win today. Based on the research of academics, including New Zealander Byron Sharp, Professor of Marketing Science at the University of South...