Thought Leadership - PR101: Ten (10) Social Media Myths to Quash

In a technology-saturated environment, it is undoubtedly that businesses today are keeping up with the massive social media movement as part of their business growth. According to a recent survey by Adobe, Malaysia shows a strong online penetration of 66% with around 20 million users, with approximately 70% of Malaysian users checking on a brand’s social media presence before making a purchase decision. It is no surprise that business owners are embracing profiles on platforms like Facebook, Instagram and Twitter, which could significantly attract a significant quantity of customer traffic. Nonetheless, it is distressing that many businesses still struggle with the misconceptions that exist within this powerful tool of communication effort. From a PR and marketing perspective, a major number of business owners jump right in before they fully understand on the ways to harness the true potential from social media platforms. Social media myths do exists, but the falsehoods have to be...