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Blast from the Past - Client Close-Up: Neal’s Yard Remedies

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Neal’s Yard Remedies is United Kingdom’s first certified organic health and beauty company. The driving force behind Neal’s Yard Remedies is the passion for transforming people’s lives, by empowering them to live more healthily through the power of nature. Orchan worked to position the brand’s foundation in the Malaysian market through a series of exclusive interviews with the International Sales Development Director, Jerome Muscat, a formal product launch, and product highlight pieces in select publications. Neals Yard was a great brand to represent – their product range was impressive, the product quality second-to-none, and their team were a pleasure to deal with. Check out some of the excellent support media provided us with: Goodness, It's Natural by New Straits Times Grooming for Men by The Score Mari Lihat Apa Yang Kami Jumpa by Pa & Ma Neal's Yard by Feminine Neal's Yard Remedies by Queen Neal's Yard Remedies by Sin Chew Daily ...

Blast from the Past - Client Close-Up: Cellmedic

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Back in 2009, genetic engineering and nano-technology company, Cellmedic International, approached Orchan to facilitate a small media event to announce its latest product Ambasador, Malaysian Super-Model, Amber Chia. Specialising in extracting and processing biologically active compounds from natural resources, Cellmedic has undertaken extensive research and development, to create a well-refined product line, incorporating a range of quality options available to help clients maintain their wellbeing. Cellmedic strategically collaborates with Dr. Chung Yong-Ji from Korea to facilitate the transfer of genetic engineering and nano-technology to Malaysia for commercialization As a user who believes strongly in the product, Amber Chia inked a deal as the inaugural face of the company to promote its range of anti-aging skin technology products in Malaysia. The event, held in KL’s The Gardens, offered the opportunity to introduce Amber as the face of the product, but to als...

Thought Leadership: The Best Teacher Is Television

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Earlier this week, we came across an interesting article written by Kate Connors. She is a Senior Account Manager & Social Media Strategist at Media & Communications Strategies. To the unfamiliar, Media & Communications Strategies handles media, government, and litigation public relations for national and international clients out of Washington. Their specialty is high profile crisis communications. As a person who is a senior in the juggernaut of the industry, what she has to say is definitely worth reading - especially when she is relating it to our favourite American television sitcom, ‘Modern Family’. Her article dug deep into the content of the mockumentary to discover real words of wisdom that actually do apply to relationship building in a PR sense. That took work, but more importantly, and what is lacking in those other "lessons learned" articles, this took a deeper understanding of PR. 4 PR Lessons from 'Modern Family' By Kate Conno...

Blast From the Past - Client Close-Up: BellaVita

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BellaVita was one of Orchan’s first chocolate box clients. At the time, BellaVita was a home-grown product designed to help with healthier lifestyle. Founded and owned by Malaysian celebrity and entrepreneur, Noor Neelofa, BellaVita Healthcare Sdn Bhd has only one purpose - to have a product that works well for women. Researches were conducted by Noor Neelofa through her own financing. Her hard work and perseverance paid off with the discovery of BellaVita - a healthy anti-aging supplement. The health supplement was a synergy between the best knowledge of our ancestors, with modern research and development in medical supplements. Proudly bearing the tagline “Beauty Within You”, BellaVita provides a balanced and effective health supplement to assist us in ensuring a healthy body. Orchan did not only launched BellaVita, but also conducted training and provided strategic advice on how to further develop publicity independently. As part of the learning process, Orchan als...

Thought Leadership: It's Nothing 'Persona' - It's Just Business!

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Bridging the Gap Between You and Your Customers A successful marketing campaign contributes towards a successful business. Without marketing, businesses can still offer their products and services, but few potential customers will know about it. Let’s put it this way - different people have different interests, unleashing different challenges along with it for marketers. So, make room for targeted marketing - providing the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided. To achieve this, a business must be able to identify who their actual customers are. How so? Funny you should ask. It has everything to do with buyer persona. Buyer persona is a research-based archetypal representation of a specific group of people and their behaviours. Technically, it’s not really avant-garde. It’s just that many businesses nowadays lack the understanding of consumers’ buying behaviour. Having a solid and well-t...