Orchan Consulting | Asia Sdn Bhd

In PR, keeping abreast of the current news and issues happening both locally and globally is an integral part of our job. A recent article we enjoyed highlights why journalism still remains as significant as ever, despite the fact that changes in how news is produced and delivered is extremely fluid. Check out the article by Peter Preston from The Guardian below: Peter Preston, when editor of the Guardian, watches an archive copy of the paper come off an ancient press. The trouble as 2017 begins is simplicity, as in simple cause and effect. Fifteen years ago, Britain devoured around 15m newspapers each morning. Now it’s 6m and falling. Meanwhile digital consumption/addiction accelerates away and social media dominate reading time and attention. One habit dies; another takes over. That’s an obvious tale of cause and effect, a conclusion that broadcasters who don’t much appreciate the printed press find an easy recitation. One habit falls, another takes over. An equa...

As corporations are growing bigger and bigger, and speed and efficiency are becoming the main operational goals for many businesses; nothing can quite replace personal touch when it comes to customer service. Businesses these days, big and small, are beginning to realise that what consumers are looking for from a company is not just an efficient response, but clients become return customers when personalised service is given. Bigger corporations are having a tough time catching on to this model of customer service, mainly due to operational efficiency and the demand for speedy delivery. Automation of phone operators for example, limits and reduces the quality of the relationship between the customers and the brands, as no emotional connection is formed. On the contrary, a lot of merging and existing Small Medium Enterprises (SMEs) are embracing this model not only because it fills the aching need of customers to feel like they are treated like individuals, but also becaus...

The year seems to have passed in the blink of an eye. The season of joy and giving is here again! Growing up in a traditional Chinese family, Christmas has never been a big part of my life. For many, you’d probably spend the entire year anticipating this wonderful day. However, for me, it was not until two weeks ago when I received an email invitation to a Christmas party in my mailbox. And I thought, why not? Hosted by our client, Servcorp Malaysia, Christmas came rather early this year for Orchan as Farrell and I joined the team at the party for a fun, fulfilling time. Most times, we visit Servcorp for the usual work-related matters. Nonetheless, it was absolutely an exclusive experience this time round as we finally spend some good, personal time to catch-up (network) with the Servcorp clients and team members. “Rock Like the Beatles” Christmas Party Theme The quintessential thematic setting in the swanky, elegant Servcorp suites at Ilham Tower alongside the compani...

So often in Public Relations, the expectation is that we take a client, then pitch their story to the media. It’s generally how it works, but it’s not always that was. Sometimes, the media come to us! Part of the symbiotic relationship with journalists and editors, many who become personal friends in this industry, is when they have a story idea, but need a client to make it flourish. In many cases, for us as PR people, that may not be an actual client, but someone within our broader network of friends and contacts. Someone who fits the bill, would greatly value some prized publicity; ultimately connecting people together. Paid or not, its just part of the process. When one of our favourite writers talked with us about a Chinese New Year story she wanted to do a few years back, we didn’t have clients in the Chinese F&B sector at the time. But, a personal friend, Chef Dave Looi, was expanding his empire, having recently set-up shop in Kuala Lumpur; so we simply joined the d...