Press Start to Brand
As
a start-up, it can be a rough journey to build your brand. The obstacles you
face, the people you meet, and the achievements you obtain come from a sea of
opportunity. You could say it’s like playing a video game.
If
you have played at least one role-playing game in your life, you might be familiar
with the common trope that each game utilises.
You
start the game as a complete newbie. Your journey begins as you slay monsters
and complete quests in order to gain experience and new skills that help you
level up. Similar to a business, you accomplish tasks like creating a social
media account, battling keyboard warriors, and strive for sales milestones in
order to mature your brand.
Have
you also heard of game tips from talking to every single non-playable
character?
When
you least expect it, you might part with insightful knowledge after networking
not only with a well-known entrepreneur but also your Average Joe who may
become a potential stakeholder. This is how business opportunities may arise.
By socialising with every character and keeping a good rapport, your brand’s social
circle will grow exponentially.
However,
your communication is not limited to those outside your business but also your
internal team. Before you take on big challenges, you must communicate and
build a team whose members possess skills that complement one another - you
cover each other’s weaknesses.
What
happens when you face a difficult enemy?
The
ever-so feared crisis demon.
Though
you may have considered it to be an obstacle, you might not have the necessary
tools. That’s when you scout for specialists in the field like a Public
Relations agency who can guide you in your crisis communication strategies.
Building
your brand is just as much of a journey as playing a video game. You face
adversity and collect points not to simply reach a happy ending but to gain
experience and learn lessons. Unless you’re a speed runner with a narrow aim
for a short-term business plan.
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