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RS Components Meets Astro Awani
On Being a Market Leader


For engineers across the globe, RS Components is a one-stop shop serving all their technical needs.  With operations in 32 countries, RS offers more than 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 44,000 parcels a day. The company’s products, sourced from 2,500 leading suppliers, include electronic components, electrical, automation and control, and test and measurement equipment, and engineering tools and consumables.

Operating in a region where face-to-face contact is still deemed important in securing and retaining contracts, RS Component believes that customer value should be the biggest priority, especially in the retail industry, where customer experience remains key. With digital dramatically changing the retail landscape in the past few years, customers are becoming more demanding with time and relevance; therefore, the challenge for industries will be to innovate and give the consumer more and more.

Rather than just using technology for the sake of it, RS believes that it must create customer value, business value, and most importantly of all, be feasible and relevant to the customer’s needs. It was this in mind that it slowly introduced its free e-Procurement service called PurchasingManager™ to its existing and new customers. This easy-to-implement tool enabled businesses to save time and money by freeing up their procurement specialists to focus on more strategic tasks. Designed around the needs of any business, its suite of free eSolutions helps businesses do away with non-value added activities and maintain more control over the purchase-to-payment cycle, while reducing costs.

Yesterday Astro Awani interviewed RS Components' Country Manager, Leon Tan, where he talked about the evolution of the brand over the years, and how, as the first B2B company to launch a transactional website (way before the digital revolution), it is intent on fighting off the belief that big B2B organisations are unable to reach the dizzy heights of digital innovation.


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