BFTP | It's Scary Really!

Safe Social | Protecting Your Business Reputation Online

Craig J Selby

It’s scary really.

An employee posts a personal opinion online.

It’s a tad controversial.

Or perhaps just plan offensive.

People willingly take offense.

They share the post calling employee out for their indiscretion.

Employee takes it down, but it’s too late.

The dominoes have started to fall!

Keyboard warriors stalk employee, and discover (deduce) that they work for your brand.

The messages and threats start coming, first via PM, then via an orchestrated viral campaign to pressure your brand to fire employee.

Chaos, expense (time and funds), and unwanted negative attention to your brand.

What is your reaction? What do you do? I mean, it’s not even your company social media that made the post initially.

Orchan recently hosted, in conjunction with UnionSPACE (thanks to Bruce and Marissa), an evening workshop / discussion forum on issues relating to developing social media guidelines for businesses – the ultimate aim being “protecting your business reputation online”.

It was a small group, but a great opportunity for us to delve into this issue, and to look forward, in terms of how to develop ethical social media guidelines, how to help empower your employees to be responsible netizens, and on how you can protect your brand from external crises such as these.

Orchan is actively involved in the auditing of social media guidelines, editing and drafting of guidelines, and training teams to both develop and update guidelines, as well as training teams how to work with internal teams to ensure understanding and compliance with guidelines.

Keen to learn more about how we can help, drop us a line changenow@orchan.asia for a chat.