Quote of the Day
Quote of the Day Guiding your brand narrative is at the heart of embedding your story into the hearts and minds of consumers. What’s the story behind your brand?
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Times are Changing, Deal With It, Like Literally...
Times are Changing, Deal With It, Like Literally... The world is constantly changing; consumer trends, technological advancements, the economy, everything – you should too. Orchestrate change with us. Email changenow@orchan.asia or call 03-2110 9407 for your change management needs.
Changes in the Media Industry (Commentary by Craig J Selby)
Changes in the Media Industry (Commentary by Craig J Selby) The media landscape is constantly changing, and it's changing even more this year than in the past few years combined. We are seeing traditional media outlets making major shifts, as well as massive consumer brands like Disney taking a lead in the rapidly changing media landscape. Traditional old school media outlets like TV, radio and print have all had to expand to include digital extensions in order to keep some of their audience engaged. Now, traditional reporters and news personalities are being replaced by influencers and regular people. Social media is 100 percent responsible for this. Nobody wants to wait for the morning paper or the nightly news to see what stories are trending or what happened in the world. Social media gives you access to that information in real-time -- anyone with a mobile device is capable of “breaking” a story if they are in the right place at the right time. Often, it’...
When the Past Catches Up with the Present (Commentary by Johnathen Tan)
When the Past Catches Up with the Present (Commentary by Johnathen Tan) An American mathematics teacher was fired from her job when it was revealed that one of her students discovered a topless self-taken picture of her on the Internet. It is understood that the picture was meant for her former partner’s viewing only, but unfortunately, it surfaced online. Since then, she has filed a three-million-dollar lawsuit against the school for gender discrimination. Here’s my take on this. The society expects certain traits from teachers who have to abide by moral standards in order to “practise what they preach” as educators, especially in elementary, middle and high schools – where they are somewhat seen as role models. As much I don’t like to say this, I wonder if she will be ever seen as a clean-cut teacher with admirable feats ever again. With her nude photo coming to light, the chances of her being viewed sexually by her colleagues and students are high – which will then ...
Taylor's University Open Day
Taylor's University Open Day The transition from secondary to tertiary education can be fairly daunting to youngsters these days. The constant pressure from expectant parents and peers might lure them into choosing courses that are "socially acceptable". This creates unnecessary stress and anxiety halfway through the course – when they realise their interests lie somewhere else, making them less hopeful about the future. In this video, our Managing Director Dr Craig J Selby, along with other industrial experts, share their encounters and experiences with – and as – students, and how "doing what you love" is much more than just a vague saying.
17 Minutes on Facebook, Forever in People’s Minds (Commentary by Johnathen Tan)
17 Minutes on Facebook, Forever in People’s Minds (Commentary by Johnathen Tan) In a haven for civility like New Zealand, the mass shooting in two Christchurch mosques came as a shock to us all – it struck me when I was most unprepared for it, just casually app-hopping on my phone. Undeniably, social media and technology played an apparent yet disturbing role in publicising this act of terrorism. The world is more social media-oriented than ever – we rekindle long-distance friendships, discover job opportunities, buy and sell stuff – I can go on and on. But what’s really special about it, is that social media gives everyone a voice. We can post and share anything we want. But this matter transcends any regular offensive or derogatory posting on your feed – it involved gruesome taking of innocent human lives, fueled by a hate-filled ideology. The white supremacist streamed himself on Facebook Live for seventeen (17) whole minutes, as he committed the attack on mos...
Governments are Being Tested this March (Commentary by Dara Precious Asiimwe)
Governments are Being Tested this March (Commentary by Dara Precious Asiimwe) This year, the month of March has started off at a low point, from a plane crash, chemical dumping to terrorism. The disasters caused in this month have left scars on the hearts of the world. It has also uniquely brought us together as a human race. These events have put governments to the test on how they would handle such crisis. On 10 March 2019, disaster struck in Ethiopia involving the Ethiopian airline which resulted to the death of 137 people within six (6) minutes of take-off. This disaster brought the safety of Boeing Commercial airline planes into question. This is the second disaster involving the Boeing 737 Max 8 airplane after the Indonesian airline crash. Over thirty (30) countries around the world are grounding Boeing 737 Max 8 planes for further investigation to prevent future tragedies. The company was brought to question after the black box in the Indonesian airline revealed the ...
Famous for the Wrong Reasons (Commentary by Craig J Selby)
Famous for the Wrong Reasons (Commentary by Craig J Selby) The use of social media has grown exponentially over the past decade. This phenomenon has catalysed prospective changes to organisations and their employees - good and bad. Now more than ever, they have to act accordingly in order to protect their reputations from harm's way. Our Managing Director, Dr Craig J Selby, briefly introduces the issue in this video - as he gears up for an upcoming social media conference and further videos about this topic.
Please Take Me Seriously (Commentary by Johnathen Tan)
Please Take Me Seriously (Commentary by Johnathen Tan) Never Too Young to Chase Your Dreams: Alex Jacquot, a 10-year-old aspiring CEO of future airline company Oceania Express, seeks business advice from Alan Joyce, CEO of Qastan Airways. In the midst of serious and head-aching issues being thrown at my face whenever I turn on any form of media, I came across news about a 10-year-old boy named Alex Jacquot, who aspires to lead an airline of his own one day, sending a letter to Alan Joyce – the CEO of Qantas Airways. In his letter, he seeks advice from Alan Joyce on how to start an airline and, possibly, methods of structuring his very own Oceania Express to be as successful as the largest airline company in Australia! It’s absurd that he asked for advice, I mean, he has already elected his board of directors, the types of aircraft he’s going to fly and the meals he’s catering the passengers – he has it all figured out! And before you go, “Awww...” – he asked to be...
#SpeedMatters, but Change Has Its Own Time Schedule
# SpeedMatters , but Change Has Its Own Time Schedule When we think of change in a business context, most people will either automatically think of a form of disruption – unwanted external factors reshaping an industry (eg; Uber re-landscaping the taxi scene); or perhaps planned internal change to be executed over the short or medium term (eg; movie theatres moving from film to disc). But not all change is fast, and not all change is noticeable to those who are part of it. Some change eeeks itself out over years, decades even, and only becomes evident after a significant period of time. The two articles below are great examples of extremely slow, incremental change, in industries/industry sectors that we might not even think of change as being relevant. But it is, and it catches up with us all, eventually. So, if you think change is not affecting you, perhaps you need to step back and rethink. ___________________________________________________________ For...
